- Location
- Boston, Massachusetts
- Offices
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Award
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Communication Arts Webpick, 2016
- Location
- Boston, Massachusetts
- Offices
- Award
- Communication Arts Webpick, 2016
Share
319 A Street - Branding
A hundred years ago 319 A Street was a leather shoe manufacturing warehouse. Today, it’s a sought-after bank of 48 modern, luxury lofts. But how do you stand above the crowd of other residences and showcase yourself?
You honor the heritage of the building, much like the design itself did. The marriage of the building’s industrial heart with contemporary interiors makes the space unconventional and attractive. Where the interior design of 319 A uses restored skylights, enameled brick, and barn-style doors, the brand campaign used textures, patterns, and authentic storytelling to build the marketing campaign.
The campaign honors heritage and detail, reinforcing the building’s stylish partnership of architecture, design, and craft.
- Location
- Boston, Massachusetts
- Offices
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Award
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Communication Arts Webpick, 2016
- Location
- Boston, Massachusetts
- Offices
- Award
- Communication Arts Webpick, 2016
Share
Krista Bourque, Principal, Branding Strategies
A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Jenya Guillemin, Senior Associate, Branding Strategies
To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Nina Daly, Senior Associate, Branding Strategies
A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
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