Like any good storyteller, Craig sees the big picture—he knows the context and has the foresight of where the story is going. As an urban designer, storytelling plays a big role in his projects. He uses stories from residents, clients, and stakeholders to help craft a design that is a physical representation of their biggest ideas and serves their ultimate needs.
Craig has extensive experience across North America with conceptual site planning, urban design and streetscape design projects ranging in complexity from brownfield redevelopment to transit oriented developments, urban regeneration projects and new communities. This process includes understanding the driving forces of clients—both public and private. His ability to blend this insight with local context into a built form is an invaluable resource, helping clients understand the most complex of requirements into a consumable visual form.
Craig’s international expertise often focuses on projects that prioritize placemaking, urban regeneration and vibrancy of the urban realm at a variety of scales and scopes, but always with a keen eye on the outcomes and often collaborates with an interdisciplinary team to execute these ideas.